Hill Biscuits unveils a new era of baking with debut of savoury range
We are delighted to announce the launch of Simply Savoury by Hill Biscuits™, working in partnership with Cerealto UK, with the introduction of its first ever savoury product in the company’s 170-year history.
The classic Cream Cracker will add a value-for-money savoury option to the Hill product range under the newly created brand name Simply Savoury by Hill Biscuits™ in direct response to growing consumer demand in an evolving snacking market.
“Following our acquisition by Cerealto in July 2024, we recognised an opportunity to diversify our product range by working with Cerealto UK which already manufactures a wide range of both sweet and savoury products. Entering the savoury category in biscuit baking felt like a natural and exciting progression for the business whilst staying true to our values of quality, tradition and affordability,” Brendon Ward-Banner, CEO Cerealto UK
The new products launch on Monday 23rd June 2025, initially into the wholesale and foodservice sector.
Available in a 300g pack and a snack pack containing two crackers
